Focus Agriculture

Focus Agriculture

Focus Agriculture is Agri-Culture's "first-in-the-nation" educational program. It is an opportunity for community leaders to participate in a nine-session intensive program acquiring knowledge about a broad spectrum of agriculture. The once-a-month day-long seminars, including farm tours and hands-on experience, cover such topics as:

  • Production and labor
  • Ethnic groups in agriculture
  • Government relations and politics
  • Regional diversity of commodities produced                                                Focus Agriculture Class XXIV, 2013                                                                       
  • Environment and technology
  • Marketing and foreign competition
  • Farm tours and hands-on experience


Agri-Culture will grant each class member $1,500 toward the tuition expense. The class member will pay the remaining $500. One hundred dollars will be refunded if the participant has achieved 100% attendance for all sessions.

Twenty-one graduates for Class XXIV.

Blane Bachan - Group Benefits Consultant, McSherry, Hudson & Hall 
Ted Burke - Co-owner, Shadowbrook Restaurant
Cathy Calfo - Executive Director/CEO, CCOF (California Certified Organic Farmers)
Joel Campos - Sr. Manager Education & Outreach, Second Harvest Food Bank of Santa Cruz County
Mary Anne Carson - Senior Vice-President, Director of Marketing & Community Relations, Santa Cruz County Bank
Debbie Connell - Revenue Accounting Manager, Driscoll’s Strawberry Associates, Inc.
Cathy Conway - Director of Community Programs, Hospice of Santa Cruz County
Kalyne Foster - Fund Development Director, Women’s Crisis Support-Defensa de Mujeres
Lisa Glick - Instructor/Counselor, Regional Occupation Program, Santa Cruz County Office of Education
Nic Keiderling - Volunteer, Retired
Bryan Largay - Director of Conservation, Land Trust of Santa Cruz County
Elaine Legorreta - Watsonville High School Principal, Pajaro Valley Unified School District
Rob Love - President of Operations, Quality Landscape Services, Inc.
Deborah Luhrman - Contributing Editor, Edible Monterey Bay Magazine
Laura Marcus - Executive Director, Dientes Community Dental Care
Barbara Mason - Economic Development Coordinator, County of Santa Cruz
Kerri Miljanich - Purchasing Director, Vegetable Growers Supply
David Mirrione - Director, Santa Cruz County Workforce Investment Board
Richard Rue - President, The Volare Group, Inc.
Mauricio Urzua - Publisher, Santa Cruz Sentinel DBA La Ganga Especial
Allyson Violante - County Supervisor Analyst, Supervisor Zach Friend

2014 Schedule - Session Dates

Friday, March 14, 2014

Friday, April 11, 2014

Friday, May 9, 2014

Friday, June 6, 2014

Wednesday, July 9, 2014

Wednesday, August 6, 2014*
(Day on the Farm)
*Or a date mutually available for both parties

Friday, September 5, 2014

Friday, October 3, 2014

Friday, November 7, 2014

Participants are required to attend all sessions.

Click here to download application for Class XXV - Due January 17, 2014

Click here for Frequently Asked Questions about Focus Agriculture.

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